New MSN Related Searches

MSN are implementing new changes onto there SERP’s, just like Google has been recently. However MSN have gone a bit further than changing colours round, they have recently implemented a new ‘Related Searches:’ section on www.msn.com top right when you do a search, any search, I haven’t found a search where they don’t return this.  Here’s a quick look at the new related search box when I did a search for ‘Cars’:

So is this because MSN may think people are interested in the results and may find them helpful, or is this MSN showing off there LSI skills, or even, both?