Judge Yahoo Is No More

I know you see quite a few SEO posts like this saying MSN’s improving, then next week it’s lookout Google here comes Ask! It’s going to be one hell of a struggle for Ask to make the top 3 search engines, for one they need there own PPC engine and not piggyback off of Google.  A-n-yway, I’m getting off topic now, back to topic - I use Yahoo practically everyday, doing searches, checking positions, link checks etc etc.  I have to say that the results were pretty good, even when compared with Googles, could Yahoo be the underdog in the game or are MSN going to piggyback the success?

But that isn’t the part that really impresses me with the new Yahoo, the thing that really impresses me is how Yahoo has stopped being what I like to call a Judge, and has now become a referee. Now these descriptions are probably not the best ways to describe them, but there the best I got and here’s the way I see them.

Judge Search Engine
A search engine that is a Judge does one of two things when penalising a site, one is GUILTY! where you get banned, the other is NOT GUILTY where you are not banned and that’s pretty much all Judge Search Engine can do.

Search Engine Ref
The Search Engine Referee can do more than two things, they can do infinate things punishing you as they see fit with unique penalties just for you if you’ve been naughty.  They can still RED CARD you where you get banned, but they also have the YELLOW CARD too so they can penalise your site and not just ban it such as the infamous -30 penalty.

Now the point I’m finally getting at is I feel Yahoo has upgraded to a Search Engine Ref from a Judge.  I have always thought of Yahoo, MSN, Ask and the rest as Search Engine Judge’s with simple banning procedures where Google has been a Ref for quite some time and have a number of ways to penalise you, and now Yahoo has stepped up to this pedastool.

Yahoo took quite a beating last year with a number of problems but they seem to be a lot cleverer so far this year